Home/Who it serves
Four kinds of clinic
Treatment led businesses, where a booked chair is the revenue.
These describe shapes of clinic, not a client list. No customer work gets named on this site until there is a signed reference to name.
Injectables and skin
Consultation led, repeat visit driven, and judged heavily on reviews. Most enquiries arrive as a message asking what something costs.
- Price questions answered from the clinic’s own list, worded the same way every time
- Consultation booked without a back and forth across three days
- Repeat and top up visits prompted at the right interval
Direct messages pile up during clinic hours and get answered at eleven at night, by which point the enquiry has messaged three other clinics.
Every message answered in seconds, quoted correctly, and booked. The clinician watches the diary fill without picking up a phone.
Dental and smile clinics
High value treatment plans that begin with one nervous enquiry, and a reception desk that cannot be in two places.
- Nervous first enquiries handled gently, and passed to a person where they should be
- Treatment plans booked as a series rather than one visit at a time
- Anything clinical routed to a human, always, with the transcript attached
Reception is with a patient, the phone rings, and the caller books somewhere with an online diary instead.
The phone gets answered while reception stays with the patient in the chair, and the booking appears on the screen behind the desk.
Hair restoration
Long consideration, high ticket, and enquiries that land at midnight from three time zones at once.
- Answers at any hour, in the clinic’s own words and prices
- Photos received and passed to the team, never assessed by machine
- Consultations booked across time zones without a diary clash
An enquiry lands at two in the morning, gets read at nine, and answered at noon. By then the lead has cooled and booked elsewhere.
It answers at two in the morning and books the consultation before anybody at the clinic has woken up.
Med spas and wellness
Many treatments, many rooms, many staff, and a diary that has to line all three up at the same moment.
- Room, therapist and equipment held together as one booking
- Cancellations offered to the waiting list within seconds of appearing
- Packages and courses booked as a block rather than one visit at a time
Three staff keep three versions of the diary, and a cancellation stays empty because nobody has a spare moment to fill it.
One diary, filled as enquiries arrive, with any gap offered to the waiting list the moment it opens up.
Signals
Worth a call if any of these sound familiar.
- Enquiries arrive on WhatsApp and get answered hours later, or the next day
- Nobody can say how many enquiries came in last week, let alone how many went cold
- The same price question gets answered slightly differently by each member of staff
- Ad spend climbs and the diary does not
- Reviews only get asked for when somebody happens to remember
- Evenings and weekends go unanswered, which is exactly when most people message
None of these quite fit?
Clinics lose enquiries the same way whatever the treatment. Describe how yours arrive today and get a straight answer on whether this helps.